Corporate Stories
Storytelling People
Storytelling People records the corporate story and brings it to life with storytelling and community building
What is corporate storytelling?
Storytelling makes the abstract corporate story accessible in stories about and for people. People need to be part of a larger whole and contribute to a shared goal. Thanks to storytelling, identity, mission, vision, ambition and strategy acquire meaning in people’s heads and hearts.
Corporate storytelling connects people, involves them in the company, inspires and enthuses them, and makes them proud of their collective achievements. It brings the story of organisation, brand and community to life.
Storytelling People Customers
The customer value of corporate storytelling
Heineken, T-Mobile, Randstad, Amgen, SHV and FrieslandCampina. Our clients show: who we are, what we stand for and how we record, tell and spread the corporate story.
Storytelling People develops corporate stories which connect with the company’s identity to make this identity visible and tangible to employees, customers, stakeholders and the outside world. The story is the beating heart of your corporate culture, in which the past, present and future come together.
A credible corporate story has significant customer value. Corporate storytelling makes the social meaning of your business tangible. It enables your employees to identify with your corporate story. Your business contacts know what they can count on. The rest of the world knows what you stand for.
Storytelling products
Corporate Story
We record the core story of organisations in a corporate story. The corporate story determines the course of your company. It is the strategic roadmap for the future and that the point of departure for all communication. The story is the link between strategic positioning and distinctive profiling.
Storytelling Workshops
We use corporate storytelling workshops to connect people and organisations. Storytelling is the way in which people prefer to communicate. Stories are therefore a powerful means of communication for projecting the corporate story to relevant target groups. Our storytelling workshops connect people.
Community building
We make the corporate story personal with our OneStory® CommunityApp. The corporate story provides clarity and feeling. With the OneStory® platform you open your own communication channel with which you can publicise your corporate story and make it personal. OneStory® One App changes your brand into a lively community.
How do you implement corporate storytelling?
We bring the corporate story of companies to life in the Internet age, with stories that matter. Bringing unity to the story of organisations: Storytelling People exists for this purpose. The core of every corporate story is: connecting people to your story. OneStory® is focused on the successful integration of organization, story and process. Your organization becomes successful when employees and customers become ambassadors of the story. A consistent narrative and shared story strengthens reputation, promotes employee engagement and increases customer loyalty.
The OneStory® activities consists of:
1. We capture the company narrative in a corporate story
2. We implement the corporate story with our OneStory® backbone programme, tools and workshops
3. We monitor consistency in the corporate story in the long term
Start easily and quickly with a storytelling scan
Implementation scan
The strength of the session is the interaction between the participants. It also allows you to experience the power of storytelling immediately.
Story scan
The story scan includes an analysis of 10 pages of your current corporate story. We throw light on all communication channels, both offline and online, which you use to tell your story.
Culture scan
The culture scan gives you valuable insight, via an efficient online system, into the most important cultural aspects. It provides immediate clarity regarding whether the existing culture matches the desired identity