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What could be better than to share the storytelling experiences of 20 communications directors from top British brands and 1000 consumers?

If you can't tell it, you can't sell it! Freely translated: you never sell anything without an inspiring story. An inspiring corporate story, with passionate storytelling, is the answer for your corporate purpose. Interesting is the question of how to get there? We distinguish 5 important steps.

Brand storytelling is the buzzword in today's marketing and communication landscape. In practice, however, very little of the content published today meets the criteria of a story, of a story. This is...